The objective of this article was to fill this gap by conducting a systematic literature review in order to answer the following questions: (1) What are the strategies of digital gambling marketing? (2) What is the effect of this exposure on gambling representations, intentions and practices? Digital gambling marketing is broad, ranging from the marketing of gambling websites to communication and advertising on the social media and networks. Marketing has been reported to influence gamblers' perceptions and behaviors, but this is not as clear for digital marketing. The trajectories of gamblers from initiation to PG development are influenced by many variables, including individual and environmental variables and also variables linked to the gambling characteristics. Gambling is a social activity for a majority of the world population, but problem gambling (PG) can emerge. Background: The gambling industry has developed many types of gambling on Internet in recent years.
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